Once a decision has been reached, all there is left to do is determine how to carry it out in a manner that is both effective and respectful. The two situations they can define are either ignoring their knowledge of the bad food or canceling the event and risk losing an opportunity of receiving a grant for the second restaurant. Over the last year, editors have faced several important cases in which public figures — including President Trump — have used sexual words, insults, and epithets. It can be visualized as a box divided by four sections labeled Definition, Values, Principles, and Loyalties. The four important loyalties are of course to your employer, your profession, society and yourself. The Potter Box theory 1. He is an ordained Presbyterian minister and the author of the book War and Moral Discourse and assorted scholarly articles.
Justice emerges when negotiating without social differentiations Agape Principle. The Potter Box is a categorized, step-by-step process that can be used for ethical decision-making. The first step is to gather all available information that sheds light on how the situation developed and what it looks like now, so that we can truly pinpoint the problem. Finally, many of us raised in the great Abrahamic faiths of Christianity, Judaism, and Islam are familiar with the golden rule — do unto others as you would have them do unto you, or words to that effect. Several points need to precede this discussion: Overman is being disciplined not for showing the police his photographs but for withholding that information from his newspaper. Case Study 1 Part 1 Analyse the issue using the Potter Box.
Indeed, two different people analyzing the same issue with the Potter Box could arrive at two very different conclusions. Along with the atrocity of events that unfolded that day, many images were released and this one happened to be vastly disturbing. We decided that as ethical journalists, according to the circumstances and how violently graphic the image was, and to respect the privacy of the victim and family, we would not release this photo. You must consider the social and political contexts that will influence the reception of the message. It was created by Harvard philosopher Ralph Potter. Try this example: Assume you work on account team at one of the top five public relations agencies in Washington, D. So here is my best shot.
Race, gender, ethnicity, nationality, religion, sexual orientation and age all influence the delivery and reception of a controversial message. As a raw rookie in the profession, I had no storehouse of knowledge I could draw on when I had to make a quick judgment, but the more I use this example in my teaching, the grayer the gray areas become. The Potter Box uses four dimensions of moral analysis to help in situations where ethical dilemmas occur: Facts, Values, Principles, and Loyalties. Together, these media have revolutionized the way we communicate and share information. If you already contribute, our gratitude runs deep. Steve Raymer, a former National Geographic magazine staff photographer, is a professor of journalism at Indiana University where he teaches photojournalism, reporting war and terrorism, and media ethics and values. Shipping: Ships worldwide from the U.
By considering the values stated above from several ethical philosophies, the decision-maker is better equipped to understand the situation. . It would enable us to think not only as a journalist, but as a human being. In that order, the tool offers simple steps to reason through ethical dilemmas and make a justified decision. Perhaps, in this situation, the father or son could have contacted the police after they tied up the burglar while the other one send the mother to the closest hospital. At this stage the analyst should state and compare the merits of different values to acknowledge the influences on decision-making.
My initial challenge was to put aside my own deeply held opinion on the issue of nuclear power so I could provide objective coverage. The company has had a long history with its customer, and it holds a strong image. By a considering a viewpoint from several ethical philosophies, the decision maker is better equipped to understand the situation. By considering the values stated above from several ethical philosophies, the decision-maker is better equipped to understand the situation. John Rawls' Veil of Ignorance asks us to place ourselves in the position of the people our decisions may influence. Aristotle teaches The Golden Mean, which encourages placing virtue between two extremes.
The steps are numbered for simplicity's sake, and it may help you to organize the steps into quadrants Cliff Christens came up with this idea. The third product is another alcoholic beverage company, also specializing in beer and malt beverages, whose products are also not legal for. Shipping: Ships worldwide from the U. Why is the original purpose of the media so damn hard to figure out? Guaranteed to delight and enchant, these Harry Potter boxes make the perfect gifts for die-hard fans! The Moo family have lived in Singapore for years but occasionally return to Seremban to celebrate Chinese New Year with relatives and friends. In the case of Overman, knowing the Potter Box might have helped to keep him out of the news and on the street reporting the news. Further more we at Racer's Edge we find that we have obligation to this wake up call, to uphold a more thorough clean of the fountain in spite of our strict regimen of maintaining the fountain; Our Fountain is being chemically treated with chlorine — similar to a swimming pool — The underwater reservoir which holds 15,000 gallons of water, was being changed at the end of every season and the continuous treatment and recycling of water while the fountain was activated. Customers have already bought meal tickets and the event is a day away.
We may judge something according to aesthetic values harmonious, pleasing , professional values innovative, prompt , logical values consistent, competent , sociocultural values thrift, hard work , and moral values honesty, nonviolence. Confucius' Golden Mean is more commonly known as the compromise principle and says moral virtue is the appropriate location between two extremes. You have to list all the facts for better understanding. Rawls teaches the Veil of Ignorance, which he or she imagines themselves in the positions of others that could be affected. To make a decision, one have to follow four steps also known as four quadrants. Ethical system describes the critical process of how we work through moral issues Values - the accepted principles or standards of an individual or a group All decision-making involves values which reflect our presuppositions about social life and human nature! Despite the heavy debates, the Potter Box was there as a guide.
This column appeared in the September 2011 issue of New Photographer Magazine. How does it relate to news values borrowing from Melvin Mencher such as timeliness, proximity, conflict, impact, currency, prominence and the highly unusual? The Potter Box was helpful as it allowed myself and my colleagues, to dissect and investigate the situation, and collaborate together as a team. The 4 categories in this Potter's Box are already spelled out in your assignment instructions. Deontology: In this case, the motive of defending and protecting the family is very obvious. Media ethics: Key Principles For Responsible Practice, 2nd edition. Stockholders that are planning on donating money to open a second restaurant are going to be in attendance.
Were we much relieved to find out that the sources of the parasite was not from our fountain and the Health Department tests were negative, and that the children were not harmed because of us. It is based on the notion that ethical dilemmas result from conflicts that arise between the values we hold, the principles we use to make our decisions, the duties we have to others or any combination of these. Other alliegances a journalist might have would be to their employer, industry organizations, or coworkers. In other words, does he help the police by showing his unpublished photographs or does he support the right of journalists to protect their sources and their right to be impartial observers, free of government intervention? Again, your decision shouldn't contradict what you identify in this step. There is existence of higher truths.